Persuasive communication campaigns

Bibliographische Detailangaben
1. Verfasser:	Pfau, Michael
Weitere Verfasser:	Parrott, Roxanne
Format:	Buch
Sprache:	English
Veröffentlicht:	Boston Allyn and Bacon c1993.
Schlagworte:	Advocacy advertising. Advertising campaigns. Campaign speeches. Communication. Electioneering. Persuasion (Psychology)