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Persuasive communication campaigns

Detalhes bibliográficos
Autor principal:	Pfau, Michael
Outros Autores:	Parrott, Roxanne
Formato:	Livro
Idioma:	English
Publicado em:	Boston Allyn and Bacon c1993.
Assuntos:	Advocacy advertising. Advertising campaigns. Campaign speeches. Communication. Electioneering. Persuasion (Psychology)