Persuasive communication campaigns

Sonraí bibleagrafaíochta
Príomhchruthaitheoir:	Pfau, Michael
Rannpháirtithe:	Parrott, Roxanne
Formáid:	LEABHAR
Teanga:	English
Foilsithe / Cruthaithe:	Boston Allyn and Bacon c1993.
Ábhair:	Advocacy advertising. Advertising campaigns. Campaign speeches. Communication. Electioneering. Persuasion (Psychology)