Persuasive communication campaigns

Dades bibliogràfiques
Autor principal:	Pfau, Michael
Altres autors:	Parrott, Roxanne
Format:	Llibre
Idioma:	English
Publicat:	Boston Allyn and Bacon c1993.
Matèries:	Advocacy advertising. Advertising campaigns. Campaign speeches. Communication. Electioneering. Persuasion (Psychology)