APA (7th ed.) Citation

Aaker, D. A., Batra, R., & Myers, J. G. (1992). Advertising management (4th ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Aaker, David A., Rajeev Batra, and John G. Myers. Advertising Management. 4th ed. Englewood Cliffs, N.J: Prentice-Hall, 1992.

MLA (9th ed.) Citation

Aaker, David A., et al. Advertising Management. 4th ed. Prentice-Hall, 1992.