Kendall, R. (1992). Public relations campaign strategies: Planning for implementation. HarperCollins.
Chicago Style (17th ed.) CitationKendall, Robert. Public Relations Campaign Strategies: Planning for Implementation. New York: HarperCollins, 1992.
MLA (9th ed.) CitationKendall, Robert. Public Relations Campaign Strategies: Planning for Implementation. HarperCollins, 1992.
Warning: These citations may not always be 100% accurate.