Mooij, M. K. d., & Keegan, W. J. (1991). Advertising wordwide: A concepts, theories and practice of international, multinational and global advertising. Prentice Hall.
Lua i Stíl Chicago (17ú heag.)Mooij, Marieke K. de, agus Warren J. Keegan. Advertising Wordwide: A Concepts, Theories and Practice of International, Multinational and Global Advertising. New York: Prentice Hall, 1991.
Lua MLA (9ú heag.)Mooij, Marieke K. de, agus Warren J. Keegan. Advertising Wordwide: A Concepts, Theories and Practice of International, Multinational and Global Advertising. Prentice Hall, 1991.
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