APA (7th ed.) Citation

Mooij, M. K. d., & Keegan, W. J. (1991). Advertising wordwide: A concepts, theories and practice of international, multinational and global advertising. Prentice Hall.

Chicago Style (17th ed.) Citation

Mooij, Marieke K. de, and Warren J. Keegan. Advertising Wordwide: A Concepts, Theories and Practice of International, Multinational and Global Advertising. New York: Prentice Hall, 1991.

MLA (9th ed.) Citation

Mooij, Marieke K. de, and Warren J. Keegan. Advertising Wordwide: A Concepts, Theories and Practice of International, Multinational and Global Advertising. Prentice Hall, 1991.