TY  - BOOK
T1  - Business to business advertising a marketing management approach
A1  - Patti, Charles H.
A2  - Hartley, Steven W.
A2  - Kennedy, Susan L.
LA  - English
PP  - Lincolnwood, Ill.
PB  - NTC Business Books
YR  - 1991
UL  - https://tuklas.up.edu.ph/Record/UP-99796217606118112
OP  - 286
CN  - HF 5823 P338
KW  - Advertising, Industrial.
KW  - Industrial marketing : Management.
ER  -