APA (7th ed.) Citation

Quelch, J. A. (1991). Cases in advertising and promotion management (3rd ed.). Irwin.

Chicago Style (17th ed.) Citation

Quelch, John A. Cases in Advertising and Promotion Management. 3rd ed. Homewood, Ill: Irwin, 1991.

MLA (9th ed.) Citation

Quelch, John A. Cases in Advertising and Promotion Management. 3rd ed. Irwin, 1991.

Warning: These citations may not always be 100% accurate.