Quelch, J. A. (1991). Cases in advertising and promotion management (3rd ed.). Irwin.
Chicago Style (17th ed.) CitationQuelch, John A. Cases in Advertising and Promotion Management. 3rd ed. Homewood, Ill: Irwin, 1991.
MLA (9th ed.) CitationQuelch, John A. Cases in Advertising and Promotion Management. 3rd ed. Irwin, 1991.
Warning: These citations may not always be 100% accurate.