APA (7th ed.) Citation

Jugenheimer, D. w., & White, G. E. (1991). Basic advertising. South-Western Pub.

Chicago Style (17th ed.) Citation

Jugenheimer, Donald w., and Gordon E. White. Basic Advertising. Cincinnati: South-Western Pub, 1991.

MLA (9th ed.) Citation

Jugenheimer, Donald w., and Gordon E. White. Basic Advertising. South-Western Pub, 1991.