APA (7th ed.) Citation

Mercer, A. (1991). Implementable marketing research. Prentice Hall.

Chicago Style (17th ed.) Citation

Mercer, Alan. Implementable Marketing Research. New York: Prentice Hall, 1991.

MLA (9th ed.) Citation

Mercer, Alan. Implementable Marketing Research. Prentice Hall, 1991.

Warning: These citations may not always be 100% accurate.