Rotzoll, K. B., Haefner, J. E., & Sandage, C. H. (1986). Advertising in contemporary society: Perspectives toward understanding. South-Western Pub.
Citace podle Chicago (17th ed.)Rotzoll, Kim B., James E. Haefner, a Charles H. Sandage. Advertising in Contemporary Society: Perspectives Toward Understanding. Cincinnati: South-Western Pub, 1986.
Citace podle MLA (9th ed.)Rotzoll, Kim B., et al. Advertising in Contemporary Society: Perspectives Toward Understanding. South-Western Pub, 1986.
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