McKinsey and Company. (1985). Radio in search of excellence: Lessons from America's best-run radio stations. National Association of Broadcasters.
Citação do estilo Chicago (17ª ed.)McKinsey and Company. Radio in Search of Excellence: Lessons from America's Best-run Radio Stations. Washington: National Association of Broadcasters, 1985.
Citação MLA (9ª ed.)McKinsey and Company. Radio in Search of Excellence: Lessons from America's Best-run Radio Stations. National Association of Broadcasters, 1985.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.