Cita APA (7th ed.)

McKinsey and Company. (1985). Radio in search of excellence: Lessons from America's best-run radio stations. National Association of Broadcasters.

Cita Chicago (17th ed.)

McKinsey and Company. Radio in Search of Excellence: Lessons from America's Best-run Radio Stations. Washington: National Association of Broadcasters, 1985.

Cita MLA (9th ed.)

McKinsey and Company. Radio in Search of Excellence: Lessons from America's Best-run Radio Stations. National Association of Broadcasters, 1985.