APA (7th ed.) Citation

McKinsey and Company. (1985). Radio in search of excellence: Lessons from America's best-run radio stations. National Association of Broadcasters.

Chicago Style (17th ed.) Citation

McKinsey and Company. Radio in Search of Excellence: Lessons from America's Best-run Radio Stations. Washington: National Association of Broadcasters, 1985.

MLA (9th ed.) Citation

McKinsey and Company. Radio in Search of Excellence: Lessons from America's Best-run Radio Stations. National Association of Broadcasters, 1985.