Cita APA (7th ed.)

Rust, R. T. (1986). Advertising media models: A practical guide. Lexington Books.

Cita Chicago (17th ed.)

Rust, Roland T. Advertising Media Models: A Practical Guide. Lexington, Mass: Lexington Books, 1986.

Cita MLA (9th ed.)

Rust, Roland T. Advertising Media Models: A Practical Guide. Lexington Books, 1986.