APA (7th ed.) Citation

Kaid, L. L., Nimmo, D., & Sanders, K. R. (1986). New perspectives on political advertising. Southern Illinois University Press.

Chicago Style (17th ed.) Citation

Kaid, Lynda Lee, Dan Nimmo, and Keith R. Sanders. New Perspectives on Political Advertising. Carbondale: Southern Illinois University Press, 1986.

MLA (9th ed.) Citation

Kaid, Lynda Lee, et al. New Perspectives on Political Advertising. Southern Illinois University Press, 1986.