APA(7版)引用形式

Cox, G. R., & McGee, E. J. (1990). The ad game: Playing to win. Prentice Hall.

Chicagoスタイル(17版)引用形式

Cox, G. Robert, , Edward J. McGee. The Ad Game: Playing to Win. Englewood Cliffs, N.J: Prentice Hall, 1990.

MLA(9版)引用形式

Cox, G. Robert, , Edward J. McGee. The Ad Game: Playing to Win. Prentice Hall, 1990.