APA (7th ed.) Citation

Cox, G. R., & McGee, E. J. (1990). The ad game: Playing to win. Prentice Hall.

Chicago Style (17th ed.) Citation

Cox, G. Robert, and Edward J. McGee. The Ad Game: Playing to Win. Englewood Cliffs, N.J: Prentice Hall, 1990.

MLA (9th ed.) Citation

Cox, G. Robert, and Edward J. McGee. The Ad Game: Playing to Win. Prentice Hall, 1990.