Alsop, R., & Abrams, B. (1986). The Wall Street Journal on marketing. Dow Jones--Irwin.
Cita Chicago (17th ed.)Alsop, Ronald, i Bill Abrams. The Wall Street Journal on Marketing. Homewood, Ill: Dow Jones--Irwin, 1986.
Cita MLA (9th ed.)Alsop, Ronald, i Bill Abrams. The Wall Street Journal on Marketing. Dow Jones--Irwin, 1986.
Atenció: Aquestes cites poden no estar 100% correctes.