APA (7th ed.) Citation

Caples, J., & Ogilvy, D. (1974). Tested advertising methods (Fourth Edition.). Prentice-Hall, Inc.

Chicago Style (17th ed.) Citation

Caples, John, and David Ogilvy. Tested Advertising Methods. Fourth Edition. Englewood Cliffs, N.J: Prentice-Hall, Inc, 1974.

MLA (9th ed.) Citation

Caples, John, and David Ogilvy. Tested Advertising Methods. Fourth Edition. Prentice-Hall, Inc, 1974.