What's in a namen advertising and the concept of brands

Sonraí bibleagrafaíochta
Príomhchruthaitheoir:	Jones, John Philip
Formáid:	LEABHAR
Teanga:	English
Foilsithe / Cruthaithe:	Lexington, Mass. Lexington Books c1986.
Ábhair:	Advertising. Brand name products.