APA (7th ed.) Citation

Jones, J. P. (1986). What's in a namen: Advertising and the concept of brands. Lexington Books.

Chicago Style (17th ed.) Citation

Jones, John Philip. What's in a Namen: Advertising and the Concept of Brands. Lexington, Mass: Lexington Books, 1986.

MLA (9th ed.) Citation

Jones, John Philip. What's in a Namen: Advertising and the Concept of Brands. Lexington Books, 1986.