Selling the drama a political economic analysis of ABS-CBN's promo materials for primetime soap operas
This study titled "SELLING THE DRAMA: A Political Economic Analysis of ABS-CBN's Promo Materials for Primetime Soap Operas", analyzes promo materials produced for primetime soap operas Hiram, Krystala and Spirits as a away to investigate how a network giant like ABS-CBN strategizes it...
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| Format: | Thesis |
| Language: | English |
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2006.
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