Selling the drama a political economic analysis of ABS-CBN's promo materials for primetime soap operas

This study titled "SELLING THE DRAMA: A Political Economic Analysis of ABS-CBN's Promo Materials for Primetime Soap Operas", analyzes promo materials produced for primetime soap operas Hiram, Krystala and Spirits as a away to investigate how a network giant like ABS-CBN strategizes it...

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Bibliographic Details
Main Author: Sedilla, Danie Rose Villanueva
Format: Thesis
Language:English
Published: 2006.
Subjects: