Marketing research text and cases - Boyd, Harper W.; Stasch, Stanley F.; Westfall, Ralph (Quezon City JMC Press, 1981)
Reprint of the same ed. pub. by R.D. Irwin, Homewood, Ill.
Reprinted under authority of Presidential Decree No. 285, as amended by PD Nos. 400 & 1203.
Keywords: Marketing research