APA-Zitierstil (7. Ausg.)

Boyd, H. W., Stasch, S. F., & Westfall, R. (1981). Marketing research: Text and cases (5th ed.). JMC Press.

Chicago-Zitierstil (17. Ausg.)

Boyd, Harper W., Stanley F. Stasch, und Ralph Westfall. Marketing Research: Text and Cases. 5th ed. Quezon City: JMC Press, 1981.

MLA-Zitierstil (9. Ausg.)

Boyd, Harper W., et al. Marketing Research: Text and Cases. 5th ed. JMC Press, 1981.