Buxton, E., & Fulton, S. (1987). New business for ad agencies: The complete book of tactics and strategies for winning new clients as told to the authors by successful ad agencies and the companies who selected them. Executive Communications.
Chicago Style (17. basım) AtıfBuxton, Edward, ve Susan Fulton. New Business for Ad Agencies: The Complete Book of Tactics and Strategies for Winning New Clients as Told to the Authors by Successful Ad Agencies and the Companies Who Selected Them. New York: Executive Communications, 1987.
MLA (9th ed.) AtıfBuxton, Edward, ve Susan Fulton. New Business for Ad Agencies: The Complete Book of Tactics and Strategies for Winning New Clients as Told to the Authors by Successful Ad Agencies and the Companies Who Selected Them. Executive Communications, 1987.