Buxton, E., & Fulton, S. (1987). New business for ad agencies: The complete book of tactics and strategies for winning new clients as told to the authors by successful ad agencies and the companies who selected them. Executive Communications.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रBuxton, Edward, और Susan Fulton. New Business for Ad Agencies: The Complete Book of Tactics and Strategies for Winning New Clients as Told to the Authors by Successful Ad Agencies and the Companies Who Selected Them. New York: Executive Communications, 1987.
एमएलए (9वां संस्करण) प्रशस्ति पत्रBuxton, Edward, और Susan Fulton. New Business for Ad Agencies: The Complete Book of Tactics and Strategies for Winning New Clients as Told to the Authors by Successful Ad Agencies and the Companies Who Selected Them. Executive Communications, 1987.