Buxton, E., & Fulton, S. (1987). New business for ad agencies: The complete book of tactics and strategies for winning new clients as told to the authors by successful ad agencies and the companies who selected them. Executive Communications.
Citace podle Chicago (17th ed.)Buxton, Edward, a Susan Fulton. New Business for Ad Agencies: The Complete Book of Tactics and Strategies for Winning New Clients as Told to the Authors by Successful Ad Agencies and the Companies Who Selected Them. New York: Executive Communications, 1987.
Citace podle MLA (9th ed.)Buxton, Edward, a Susan Fulton. New Business for Ad Agencies: The Complete Book of Tactics and Strategies for Winning New Clients as Told to the Authors by Successful Ad Agencies and the Companies Who Selected Them. Executive Communications, 1987.