Buxton, E., & Fulton, S. (1987). New business for ad agencies: The complete book of tactics and strategies for winning new clients as told to the authors by successful ad agencies and the companies who selected them. Executive Communications.
Cita Chicago (17th ed.)Buxton, Edward, i Susan Fulton. New Business for Ad Agencies: The Complete Book of Tactics and Strategies for Winning New Clients as Told to the Authors by Successful Ad Agencies and the Companies Who Selected Them. New York: Executive Communications, 1987.
Cita MLA (9th ed.)Buxton, Edward, i Susan Fulton. New Business for Ad Agencies: The Complete Book of Tactics and Strategies for Winning New Clients as Told to the Authors by Successful Ad Agencies and the Companies Who Selected Them. Executive Communications, 1987.