APA (7th ed.) Citation

Fletcher, A. D., & Bowers, T. A. (1988). Fundamentals of advertising research. Wadsworth Pub.

Chicago Style (17th ed.) Citation

Fletcher, Alan D., and Thomas A. Bowers. Fundamentals of Advertising Research. Belmont, Calif: Wadsworth Pub, 1988.

MLA (9th ed.) Citation

Fletcher, Alan D., and Thomas A. Bowers. Fundamentals of Advertising Research. Wadsworth Pub, 1988.