APA (7th ed.) Citation

Sandage, C. H., Fryburger, V. 1. . . . .., & Rotzoll, K. (1983). Advertising theory and practice (11th ed.). Irwin.

Chicago Style (17th ed.) Citation

Sandage, Charles Harold, Verna 1918- Fryburger, and Kim Rotzoll. Advertising Theory and Practice. 11th ed. Homewood, Ill: Irwin, 1983.

MLA (9th ed.) Citation

Sandage, Charles Harold, et al. Advertising Theory and Practice. 11th ed. Irwin, 1983.