APA (7th ed.) Citation

White, B. C., & Satterthwaite, N. D. (1989). But first, these messages: The selling of broadcast advertising. Allyn and Bacon.

Chicago Style (17th ed.) Citation

White, Barton C., and N. Doyle Satterthwaite. But First, These Messages: The Selling of Broadcast Advertising. Boston: Allyn and Bacon, 1989.

MLA (9th ed.) Citation

White, Barton C., and N. Doyle Satterthwaite. But First, These Messages: The Selling of Broadcast Advertising. Allyn and Bacon, 1989.