APA (7th ed.) Citation

Balon, R. E. (1988). The rules of the ratings game. National Association of Broadcasters.

Chicago Style (17th ed.) Citation

Balon, Robert E. The Rules of the Ratings Game. Washington, D.C: National Association of Broadcasters, 1988.

MLA (9th ed.) Citation

Balon, Robert E. The Rules of the Ratings Game. National Association of Broadcasters, 1988.