TY  - BOOK
T1  - Principles of marketing
A1  - Evans, Joel R.
LA  - English
PP  - New York
PB  - Macmillan
YR  - 1988
ED  - 2nd ed.
UL  - https://tuklas.up.edu.ph/Record/UP-99796217606101757
NO  - Rev. ed. of : Essentials of marketing
CN  - HF 5415 E865 1988
KW  - Marketing.
ER  -