APA (7th ed.) Citation

Evans, J. R. (1988). Principles of marketing (2nd ed.). Macmillan.

Chicago Style (17th ed.) Citation

Evans, Joel R. Principles of Marketing. 2nd ed. New York: Macmillan, 1988.

MLA (9th ed.) Citation

Evans, Joel R. Principles of Marketing. 2nd ed. Macmillan, 1988.