APA (7th ed.) Citation

McGann, A. F., & Russell, T. (1988). Advertising media: A managerial approach (2nd ed.). Irwin.

Chicago Style (17th ed.) Citation

McGann, Anthony F., and Thomas Russell. Advertising Media: A Managerial Approach. 2nd ed. Homewood, Ill: Irwin, 1988.

MLA (9th ed.) Citation

McGann, Anthony F., and Thomas Russell. Advertising Media: A Managerial Approach. 2nd ed. Irwin, 1988.