APA (7th ed.) Citation

Diamond, E., & Bates, S. (1988). The spot: The rise of political advertising on television. MIT Press.

Chicago Style (17th ed.) Citation

Diamond, Edwin, and Stephen Bates. The Spot: The Rise of Political Advertising on Television. Cambridge, Massachusetts: MIT Press, 1988.

MLA (9th ed.) Citation

Diamond, Edwin, and Stephen Bates. The Spot: The Rise of Political Advertising on Television. MIT Press, 1988.