APA (7th ed.) Citation

Moriarty, S. E. (1986). Creative advertising: Theory and practice. Prentice-Hall.

Chicago Style (17th ed.) Citation

Moriarty, Sandra Ernst. Creative Advertising: Theory and Practice. Englewood Cliffs, N.J: Prentice-Hall, 1986.

MLA (9th ed.) Citation

Moriarty, Sandra Ernst. Creative Advertising: Theory and Practice. Prentice-Hall, 1986.