Copywriter's handbook a practical guide for advertising and promotion of specialized and scholarly books and journals - Bodian, Nat G. 1921- (Philadelphia, Pa. ISI Press, 1984)
Keywords: Scholarly publishing -- Handbooks, manuals, etc; Books -- Marketing -- Handbooks, manuals, etc; Advertising copy -- Handbooks, manuals, etc; Scholarly periodicals -- Marketing -- Handbooks, manuals, etc; Periodicals -- Marketing -- Handbooks, manuals, etc