Copywriter's handbook a practical guide for advertising and promotion of specialized and scholarly books and journals

Copywriter's handbook a practical guide for advertising and promotion of specialized and scholarly books and journals

Detaylı Bibliyografya
Yazar: Bodian, Nat G. 1921-
Materyal Türü: Kitap
Dil:English
Baskı/Yayın Bilgisi: Philadelphia, Pa. ISI Press c1984.
Seri Bilgileri:Professional editing and publishing series
Konular:
Scholarly publishing > Handbooks, manuals, etc.
Books > Marketing > Handbooks, manuals, etc.
Advertising copy > Handbooks, manuals, etc.
Scholarly periodicals > Marketing > Handbooks, manuals, etc.
Periodicals > Marketing > Handbooks, manuals, etc.