TY  - BOOK
T1  - Advertising concepts and strategies
A1  - Gilson, Christopher C.
A2  - Berkman, Harold W.
LA  - English
PP  - New York
PB  - Random House
YR  - 1980
UL  - https://tuklas.up.edu.ph/Record/UP-99796217606087255
OP  - 610
CN  - HF 5823 G45
KW  - Advertising.
KW  - Marketing.
ER  -