APA (7th ed.) Citation

Gilson, C. C., & Berkman, H. W. (1980). Advertising concepts and strategies. Random House.

Chicago Style (17th ed.) Citation

Gilson, Christopher C., and Harold W. Berkman. Advertising Concepts and Strategies. New York: Random House, 1980.

MLA (9th ed.) Citation

Gilson, Christopher C., and Harold W. Berkman. Advertising Concepts and Strategies. Random House, 1980.