Greyser, S. A. (1981). Cases in advertising and communications management (2nd ed.). Prentice-Hall.
Citace podle Chicago (17th ed.)Greyser, Stephen A. Cases in Advertising and Communications Management. 2nd ed. Englewood Cliffs, N.J: Prentice-Hall, 1981.
Citace podle MLA (9th ed.)Greyser, Stephen A. Cases in Advertising and Communications Management. 2nd ed. Prentice-Hall, 1981.
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