APA (7th ed.) Citation

Schrank, J. (1986). Understanding mass media (3rd ed.). National Textbook.

Chicago Style (17th ed.) Citation

Schrank, Jeffrey. Understanding Mass Media. 3rd ed. Lincolnwood, Ill: National Textbook, 1986.

MLA (9th ed.) Citation

Schrank, Jeffrey. Understanding Mass Media. 3rd ed. National Textbook, 1986.