Bogart, L. (1984). Strategy in advertising: Matching media and messages to markets and motivation (2nd ed.). NTC Business Books.
芝加哥风格引文Bogart, Leo. Strategy in Advertising: Matching Media and Messages to Markets and Motivation. 2nd ed. Lincolnwood, Ill: NTC Business Books, 1984.
MLA引文Bogart, Leo. Strategy in Advertising: Matching Media and Messages to Markets and Motivation. 2nd ed. NTC Business Books, 1984.
警告：这些引文格式不一定是100％准确.