Bogart, L. (1984). Strategy in advertising: Matching media and messages to markets and motivation (2nd ed.). NTC Business Books.
Chicago-referens (17:e uppl.)Bogart, Leo. Strategy in Advertising: Matching Media and Messages to Markets and Motivation. 2nd ed. Lincolnwood, Ill: NTC Business Books, 1984.
MLA-referens (9:e uppl.)Bogart, Leo. Strategy in Advertising: Matching Media and Messages to Markets and Motivation. 2nd ed. NTC Business Books, 1984.
Varning: dessa hänvisningar är inte alltid fullständigt riktiga.