Bogart, L. (1984). Strategy in advertising: Matching media and messages to markets and motivation (2nd ed.). NTC Business Books.
Citação norma ChicagoBogart, Leo. Strategy in Advertising: Matching Media and Messages to Markets and Motivation. 2nd ed. Lincolnwood, Ill: NTC Business Books, 1984.
Citação norma MLABogart, Leo. Strategy in Advertising: Matching Media and Messages to Markets and Motivation. 2nd ed. NTC Business Books, 1984.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.