Cita APA (7th ed.)

Bogart, L. (1984). Strategy in advertising: Matching media and messages to markets and motivation (2nd ed.). NTC Business Books.

Cita Chicago (17th ed.)

Bogart, Leo. Strategy in Advertising: Matching Media and Messages to Markets and Motivation. 2nd ed. Lincolnwood, Ill: NTC Business Books, 1984.

Cita MLA (9th ed.)

Bogart, Leo. Strategy in Advertising: Matching Media and Messages to Markets and Motivation. 2nd ed. NTC Business Books, 1984.