Koschnick, W. J. (1983). Standard dictionary of advertising, mass media, and marketing, English-German. W. de Gruyter.
Chicago-viite (17. p.)Koschnick, Wolfgang J. Standard Dictionary of Advertising, Mass Media, and Marketing, English-German. Berlin: W. de Gruyter, 1983.
MLA-viite (9. p.)Koschnick, Wolfgang J. Standard Dictionary of Advertising, Mass Media, and Marketing, English-German. W. de Gruyter, 1983.
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